MTN DEW

Product packaging design for a new MTN Dew flavor concept. Inspired by the sweet and tart essence of classic candy apples, aimed to capture the spirit of summer fun and nostalgia.

Client - PepsiCo for MTN DEW

Role - 3D, Graphic Design, Product Packaging Design, and Brand Identity

Brand Identity: A vibrant and energetic design that captures the spirit of summer 

Embarking on a new flavor exploration for PepsiCo, I set out to design the packaging for a new flavor concept for MTN DEW : Candy Apple. Inspired by the vibrant energy and nostalgia of a summer fair, the design celebrates the sweet and tangy essence of the candy apple, capturing the magic of those unforgettable summer nights.

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Visual Storytelling: Delving into the essence of the Candy Apple flavor and sunsets at the County fair

I envisioned a visual narrative that evoked the joyous atmosphere of a busy county fair. The central image depicts a breathtaking sunset, its hues mirroring the molten caramel of a candy apple. Silhouettes of iconic fair attractions – Ferris wheels, swirling roller coasters, and concession stands – add a playful touch, transporting consumers to the heart of the summer carnival experience. I also wanted dazzling fireworks which paints a picture of pure summer fun and unforgettable memories. With a focus on a juicy, candy-coated apple further emphasizes the flavor, enticing consumers with its sweet and refreshing promise.

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Sunset Hues: inspired  from the breathtaking sunset that paints the sky during a county fair, the packaging utilizes a vibrant blend of pink, red and purple hues, evoking a sense of intimate joy and excitement.

Amusement Park Imagery: The design features whimsical illustrations of roller coasters, Ferris wheels, and iconic amusement park rides, capturing the adrenaline-pumping energy and youthful spirit of summer.

Sparkling Fireworks: Bursting fireworks add an extra layer of festivity and excitement to the design, symbolizing the celebratory spirit of summer nights.

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Product Design: Target Audience

This design targets the adventurous spirit of MTN DEW's core audience – young adults who embrace bold flavors and seek out unique experiences. The vibrant colors, playful imagery, and nostalgic references resonate with their desire for excitement and discovery.

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Tools used to create this project

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3D Modeling and Design: Utilizing cutting-edge 3D modeling software, I created realistic and visually appealing renderings of the soda cans, adding depth and dimension to the packaging design.

Adobe Illustrator: Creating intricate vector graphics and illustrations that aligned with MTN DEW's brand identity while remaining distinct and relevant

Adobe Photoshop: Enhancing the visual appeal of the packaging design through photo editing and manipulation.

Adobe After Effects: Employing a range of animation techniques, including keyframing, masking, and dynamic transitions, to bring this packaging Design to life.

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